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Em Blitstein Start a Project

15+ years of strategy, writing & instruction

Publications

I’ve directed technical developer publications and long-form research at Sinch Mailgun, taught AI content strategy masterclasses for TranslaStars, published features and fiction, and led visibility testing in AI search.

Showing 14 of 14

Editorial lead Sinch Mailgun

Mailgun technical editorial and content strategy

Led blog strategy, developer content architecture, technical tutorials and educational guides for developers and senders.

Mailgun blog

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Byline archive as Emily Blitstein

Author archive on Mailgun

Bylined technical deliverability articles, compliance explainers and content strategy guides.

Sinch Mailgun

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Architecture & design 2020 · 3 parts

An insider’s look at Eighty Seven Park

A three-part editorial series on Renzo Piano’s Eighty Seven Park in Miami Beach: luxury architecture, interiors and oceanfront living.

Urban Resource

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Industry report Sinch Mailgun

Email Impact Report

Long-form industry research on global email deliverability benchmarks, sender reputation trends and email infrastructure strategy.

Sinch Mailgun

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Original research 2026

What AI actually sees: 2026 visibility report

Four organizations, 36,469 monitored queries and 1,471 citations over 87 days. Where AI citations really come from, and what blocks them.

emblitstein.com

Read the Report
Video strategy Uptime.com

Product video strategy and production framework

End-to-end strategy, production frameworks and tutorial direction for Uptime.com’s product video library and brand channel.

Uptime.com

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Audit · Build Rosenfeld Gallery

Full visibility audit and web redesign

Audit findings led to a full redesign and brand overhaul, with backend site management built on Claude skills and MCP in partnership with Rebelsites.ai.

Rosenfeld Gallery × Rebelsites.ai

Visit the Gallery
Agency partnership Ongoing

Specialist consulting for Paris Mountain Marketing

Ongoing agency partner for email deliverability, content architecture and AI visibility, site structure and organizational strategy.

Paris Mountain Marketing

Visit PMM
SEO · AEO · GEO Contract

Search and visibility consulting for Blue Ion

SEO, AEO and GEO strategy across channels to raise client brands in AI-engine recommendations.

Blue Ion

Visit Blue Ion
Build Workflows

Custom GPT and RAG pipelines

Persona-based custom GPTs and retrieval-augmented prompt pipelines for campaign assets, technical fact-checking and competitor search monitoring.

Multiple clients

Course May 2026

AI visibility: Getting found in the age of answer engines

A live two-session workshop, from SEO to AEO and GEO, ending with a 90-day roadmap.

TranslaStars

Course Details
Masterclass TranslaStars

AI in content marketing: Understanding a new era

How generative AI changes global content marketing, localization and productivity, and what Generative Engine Optimization means for teams.

Master in AI and Innovation for Localization

All Courses
Masterclass TranslaStars

Building AI content assistants with custom GPTs

A workshop on persona-driven GPTs, knowledge base integrations and automated workflows that keep the brand voice.

Master in AI and Innovation for Localization

All Courses
Fiction Finalist

Potcakes

Original fiction named a finalist in the William Wisdom Creative Writing Competition.

William Wisdom Creative Writing Competition

Need samples in your industry? I share client work under NDA on request.

Request Samples