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Teaching & instruction

I teach what I practice.

I’ve taught in the Master in AI and Innovation for Localization at TranslaStars, showing international marketing professionals how to use AI tools and adapt content strategy for AI-first search. Today I run webinars and workshops for teams, agencies and associations.

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Webinars & workshops

Booked directly with me for marketing teams, agencies, associations and events. Live online anywhere, or in person in Greenville and the Upstate.

Webinar

A focused talk for your audience

One topic, worked through clearly, with live Q&A. Built for agency clients, association members, partner audiences and internal lunch-and-learns.

45–60 minutes · online

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Team workshop

Hands-on with your own content

We audit your brand across ChatGPT, Perplexity, Claude and Gemini together, find the gaps, and leave with a prioritized list of fixes.

Half day · online or on-site

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Intensive

Strategy and a working build

Plan your AI visibility and content strategy, then build it: a brand-voice custom GPT or an automated content workflow your team keeps using.

Full day or two sessions

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Popular topics

Each session is tailored to your industry and examples. Every one includes slides, a resource kit and a 90-day action plan template.

Pricing: Quoted per Engagement

  1. What AI actually sees

    Findings from my 2026 Visibility Report: where AI citations come from, what blocks them, and what to fix first.

  2. SEO vs. AEO vs. GEO

    How discovery works now, and how to adjust content strategy without throwing out what already works.

  3. Writing content AI will cite

    Structure, claims and sourcing that make a page quotable by answer engines and still worth reading.

  4. Building brand-voice AI assistants

    Custom GPTs, knowledge bases and prompt design that keep your voice consistent at scale.

  5. Email deliverability today

    What changed in inbox requirements, and how to keep campaigns out of spam.

Courses I’ve taught

Past course · TranslaStars

AI visibility: Getting found in the age of answer engines

From SEO to AEO and GEO: how to get found, cited and recommended by AI search and answer engines.

Session 1 · Fundamentals

SEO vs. AEO vs. GEO, what makes content worth citing, and a hands-on audit of your brand.

Session 2 · Action

Content gaps, what AI wants to quote, early AI advertising, and a 90-day roadmap.

Held

May 19 & 20, 2026

Format

Live online, 4 hours over 2 sessions

Course Page on TranslaStars

Masterclasses I’ve taught

I.

AI in content marketing: Understanding a new era

How generative AI changes global content marketing frameworks, localization and productivity, and what GEO means for teams.

II.

Best practices for free AI tools & prompt engineering

How LLMs work, prompt structure, fine-tuning, and getting the most from free models without lowering quality.

III.

Building AI content assistants with custom GPTs

Persona-driven GPTs, knowledge base integrations and automated workflows that keep the brand voice.

IV.

Adapting content strategy in an AI-first world

Zero-click search, content that answer engines can cite, and localized brand messaging.

Bring a workshop to your team.

Webinars, workshops and intensives, adapted to your brand and built around your own content.

Book a Webinar or Workshop